Over at hiremarla.com, I'm running an interesting experiment. I'm asking city mayors to pitch me their cities in the most creative way they can dream up. Why am I doing this? Because after living abroad for five years and working to launch all kinds of new ventures, I'm now my favorite new venture (but not the only one, more on that later) and I need to be launched in the US. Who better to acquire me than the mayor of an awesome city?
As much as it's about me finding a home, it's also about me doing what I do best for some very worthy causes. I'm giving away several hours of marketing & outreach strategic sessions to one local non-profit in the city that I select.
But that's not all, folks!
I'm also giving away consulting hours to entrepreneurs and others who can help me reach city mayors. These Dear Mayor Foot Soldiers are my best friends over the next few months, getting me introduced to important city workers and uber-connected quasi-governmental creative types.
What do the mayors and their staff need to pitch? I have five main criteria that I'm looking for in a city: great food; good public transportation; quality business networking; rampant arts & culture; and, environmental friendliness. However a mayor wants to answer to these criteria, s/he is invited. It can be through song, video, poem, dance, sculpture, or anything else. The only caveat is that a digital representation of the art must fit in my email inbox.
These five criteria make cities tick, in my opinion. They also make for incredible points of inspiration to fledgling entrepreneurs like myself and my clients. Which brings me to the last of my list of giveaways - a one-hour session for freelancers, telecommuting workers, work-from-home-ers and other highly mobile workers. I'm working on a new venture that serves this ever growing, ever moving workforce, but I need feedback from individuals in that community in order to design the product just right.
If you identify with this cohort, please take my short 10 question survey. In return, I'll spend a good hour on the phone or in person helping you with marketing, branding, writing, editing, media buying, planning, you name it! If it's practical marketing advice you need, I'll give it to you for free for an hour.
There you have it - 3 ways to get free marketing advice from Marla.
1) Be a non-profit
2) Help me reach city mayors & other local-government
3) Take a survey
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