When? Tuesday nights during June
The Marketing Essentials Boot Camp is a hands-on workshop for local entrepreneurs and small business purveyors in Washington DC and the greater region. Participants will meet like-minded folks working to launch new ventures in a diverse range of industries, many of them social ventures focused on "doing well by doing good."
In each evening session, participants will be led through the basics of creating and implementing various elements in an integrated marketing plan. We'll begin with broad marketing topics such as branding, identity, customer profiling, and market segmentation. In subsequent sessions, participants will learn about B2B vs B2C marketing techniques, social media management tools, and content strategy development. Every session will include practical exercises that double as REAL marketing resources, collateral and implementable strategies for use in promotional efforts on and offline.