Date: May 30th, 2014
Time: 12:30 - 2:00pm

Spend your lunch break wisely. Learn a specific marketing tactic, hear case studies, absorb best practices and leave the session with a new marketing strategy you can actually execute.

In this session, you'll learn about the art of storytelling for business. Whether you're a new or existing company, learn how to use personas and brand architecture to better represent your products and services consistently throughout all of your marketing materials.

What to bring:
- Digital or analog notetaking device
- Brownbag lunch (option to order pizza & salad for an additional $5)

Back for the 2nd Start!Peninsula Accelerator program, I'll be leading the the Marketing Essentials Bootcamp with an increased focus on B2B marketing for SaaS and hi-tech. This year's class is no less impressive than the last, and I look forward to working with HeadCount, Logistify, and others.

When?  Tuesday nights during June

The Marketing Essentials Boot Camp is a hands-on workshop for local entrepreneurs and small business purveyors in Washington DC and the greater region. Participants will meet like-minded folks working to launch new ventures in a diverse range of industries, many of them social ventures focused on "doing well by doing good."

In each evening session, participants will be led through the basics of creating and implementing various elements in an integrated marketing plan. We'll begin with broad marketing topics such as branding, identity, customer profiling, and market segmentation. In subsequent sessions, participants will learn about B2B vs B2C marketing techniques, social media management tools, and content strategy development. Every session will include practical exercises that double as REAL marketing resources, collateral and implementable strategies for use in promotional efforts on and offline.

Dates:  February 4-7, 2013

The Marketing Essentials Boot Camp is a hands-on workshop for local entrepreneurs and small business purveyors in Newport News, Virginia Beach, Hampton, Richmond, and the greater region. Participants will meet like-minded folks working to launch new ventures in a diverse range of industries, including manufacturing, mobile application development, government, medical devices, and others.

In each evening session (to last between 3-4 hours), participants will be led through the basics of creating and implementing various elements in an integrated marketing plan. We'll begin with broad marketing topics such as branding, identity, customer profiling, and market segmentation. In subsequent sessions, participants will learn about B2B vs B2C marketing techniques, social media management tools, and content strategy development. Every session will end with practical exercises that double as REAL marketing resources, collateral and implementable strategies for use in promotional efforts on and offline.

Location: 
Start!Peninsula Accelerator
@ National Institute of Aerospace
100 Exploration Way 
Hampton, VA 23666

Registration is open! 
The first five special early bird registrants can save an additional $60 by entering the promotional code EXTRAEARLY below.