Dates: February 4-7, 2013
The Marketing Essentials Boot Camp is a hands-on workshop for local entrepreneurs and small business purveyors in Newport News, Virginia Beach, Hampton, Richmond, and the greater region. Participants will meet like-minded folks working to launch new ventures in a diverse range of industries, including manufacturing, mobile application development, government, medical devices, and others.
In each evening session (to last between 3-4 hours), participants will be led through the basics of creating and implementing various elements in an integrated marketing plan. We'll begin with broad marketing topics such as branding, identity, customer profiling, and market segmentation. In subsequent sessions, participants will learn about B2B vs B2C marketing techniques, social media management tools, and content strategy development. Every session will end with practical exercises that double as REAL marketing resources, collateral and implementable strategies for use in promotional efforts on and offline.
@ National Institute of Aerospace
100 Exploration Way
Hampton, VA 23666
Registration is open!
The first five special early bird registrants can save an additional $60 by entering the promotional code EXTRAEARLY below.